Mattel's VP for Marketing Simon Waldron, left, and Danica Patrick, right, speak at a press conference for the debut of the new Hot Wheels NASCAR sponsored racecar, featuring its iconic red and orange flames, Thursday, Aug. 12, 2010, at Michigan International Speedway in Brooklyn, Mich. Patrick will race in this new Hot Wheels vehicle at this weekend's CARFAX 250 Nationwide race. (Tony Ding/ AP Images for Mattel, Inc.)