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Danica Patrick, far right, and Mattel's VP for Marketing Simon Waldron, second from right, watch JR Racing crew push her new Hot Wheels NASCAR racecar, featuring its iconic red and orange flames, Thursday, Aug. 12, 2010, at Michigan International Speedway in Brooklyn, Mich. Hot Wheels debutes its sponsored racecar, in a new format for the NASCAR Nationwide Series, at this weekend's CARFAX 250 Nationwide race. (Tony Ding/ AP Images for Mattel, Inc.)