Mattel VP for Marketing Simon Waldron, left, with Danica Patrick in front of her crew trailor, Thursday, Aug. 12, 2010, at Michigan International Speedway in Brooklyn, Mich. Hot Wheels debutes its sponsored racecar, in a new format and featuring its iconic red and orange flames, for the NASCAR Nationwide Series, at this weekend's CARFAX 250 Nationwide race. (Tony Ding/ AP Images for Mattel, Inc.)